Xiaomi Ranks As World's 3rd Top Smartphone Brand

In the initial quarter of 2024, global shipments of smartphones experienced a 7.8% increase, totaling 289.4 million units compared to the preceding year, as per data from market intelligence firm IDC. This signifies the third consecutive quarter of growth, indicating a rebound for the smartphone market following challenging years, as outlined in the report.

The leading five smartphone brands for this quarter include Samsung (with a 20.8% market share), Apple (17.3%), Xiaomi (14.1%), Transsion (9.9%), and Oppo (8.7%). Xiaomi's shipment of 40.8 million units reflects a 33.8% year-on-year rise, while Transsion's 28.5 million units shipped represent a notable surge, increasing by 84.9% compared to the previous year.

However, Oppo experienced a decline in shipments, totaling 25.2 million units, marking an 8.5% decrease year-on-year.